About Us

By Haneen is built from the heart of its founder.

A naturally expressive beauty who has already earned recognition as a makeup model. Her passion for makeup goes far beyond looks as she sees it as a language of self-expression. 

What Haneen Promises You

This belief shapes the entire brand, celebrating confidence through softness and beauty that feels true to you.

Formula that feels soft and performs beautifully. Products that empower your glow, never hide it. 

Our Values

• Softness as confidence 
• Effortless as elegance
• Quality with intention
• Timeless Femininity